Introduction to Redwood Entertainment Group Ltd
Redwood Entertainment Group Ltd is a globally recognised entertainment and media group headquartered in London, United Kingdom. With its principal offices situated in the cultural heart of Shaftesbury Avenue, the company has become synonymous with premium theatrical productions, immersive live events, music publishing, film and television development, and transformative digital media experiences. Redwood Entertainment Group Ltd operates at the intersection of creativity and commerce, blending world-class artistic talent with sophisticated audience analytics and international marketing strategies. The organisation is widely respected as a leader in the entertainment sector because of its ability to identify compelling stories, assemble exceptional production teams, and deliver commercially successful projects across multiple territories.
As a diversified entertainment group, Redwood Entertainment Group Ltd serves a broad range of clients and partners, including West End theatre owners, major recording artists, global streaming platforms, corporate brands, broadcasters, and cultural institutions. The company’s portfolio spans stage productions that have toured internationally, chart-topping music releases, original screen content for premium streaming services, and large-scale corporate events that require meticulous logistical coordination. Organisations and artists rely on Redwood Entertainment Group Ltd not only for production expertise but also for strategic guidance in rights management, audience development, brand partnerships, and international distribution.
The reputation of Redwood Entertainment Group Ltd is built upon a foundation of artistic integrity, commercial discipline, and a relentless commitment to audience satisfaction. Industry professionals frequently describe the company as a trusted partner that brings both creative daring and operational rigor to every project. From intimate studio productions to massive arena tours, Redwood Entertainment Group Ltd has demonstrated an extraordinary ability to adapt to changing consumer behaviours and evolving media landscapes. This adaptability, combined with the company’s deep industry relationships and robust financial stewardship, positions Redwood Entertainment Group Ltd as one of the most influential independent entertainment groups in the United Kingdom and abroad.
In an era defined by fragmentation, subscription fatigue, and heightened competition for audience attention, Redwood Entertainment Group Ltd has remained remarkably resilient. The company invests heavily in audience research, data analytics, and cutting-edge production technology while never losing sight of the emotional resonance that drives live entertainment. By championing diverse voices, emerging talent, and inclusive storytelling, Redwood Entertainment Group Ltd has built a loyal following among consumers and a strong reputation among B2B stakeholders. This profile provides a comprehensive overview of the company’s history, strategy, operations, and corporate culture, while also outlining a specific professional opportunity for candidates who wish to join a team that is redefining the future of entertainment.
Company History and Business Evolution
Redwood Entertainment Group Ltd was founded in 2007 by a group of independent theatre producers, media strategists, and music industry veterans who recognised an opportunity to create an integrated entertainment company capable of shepherding projects from initial concept to global audience. The company began as a small theatrical production house in London, focusing on West End revivals and new writing by emerging British playwrights. Its first critically acclaimed production earned nominations for several major theatre awards, establishing an early reputation for artistic excellence and commercial viability.
During its first decade, Redwood Entertainment Group Ltd expanded rapidly through a series of strategic investments and partnerships. The company launched a music publishing division, acquired a boutique film and television development label, and formed a live events subsidiary specialising in branded experiences and corporate entertainment. By 2015, Redwood Entertainment Group Ltd had become a respected player in the wider entertainment ecosystem, collaborating with international producers on Broadway transfers, arena tours, and multigenre music festivals. The company’s willingness to embrace digital distribution early allowed it to monetise content beyond traditional box office windows, creating new revenue streams through live-streamed performances, behind-the-scenes documentary content, and direct-to-consumer membership programmes.
The next major phase of evolution came with the acquisition of a digital media technology platform that enabled Redwood Entertainment Group Ltd to manage ticketing, customer relationship management, and audience analytics in-house. This technological capability proved invaluable during the pandemic when live performances were suspended worldwide. Redwood Entertainment Group Ltd pivoted rapidly to virtual productions, online workshops, and premium digital content packages, preserving its relationships with audiences and feeding a new pipeline of future product. The company also used this period to reinforce its balance sheet, acquire select creative assets from distressed competitors, and build a senior leadership team with deep experience across entertainment, technology, and consumer marketing.
Today, Redwood Entertainment Group Ltd operates globally, with regional offices in New York, Los Angeles, Singapore, and Sydney. The group has produced or co-produced over forty stage productions, released dozens of original albums and cast recordings, developed multiple film and television projects, and delivered more than two hundred corporate entertainment events. Each milestone in the company’s history has been guided by a simple principle: meaningful creative partnerships and meticulous audience understanding are the foundation of sustainable growth. This philosophy continues to shape the company’s expansion into original streaming content, international licensing, and immersive experience formats.
Redwood Entertainment Group Ltd at a Glance
- Company Name: Redwood Entertainment Group Ltd
- Headquarters: London, United Kingdom, with offices in New York, Los Angeles, Singapore, and Sydney
- Founded: 2007
- Founder Profile: Independent producers, media strategists, and music industry executives
- Chief Executive Officer: Marcus Redwood
- Industry: Entertainment, Media, Live Events, Music, Film and Television
- Company Type: Privately held limited company
- Core Divisions: Redwood Theatrical, Redwood Music, Redwood Pictures, Redwood Live, and Redwood Digital
- Estimated Annual Revenue: Exceeding £350 million across the group
- Employees: Approximately 1,250 permanent employees and 4,000 project-based contractors
- Awards and Recognition: Multiple Olivier Award nominations, BAFTA nominations, and international festival selections
- Flagship Productions: Award-winning stage musicals, immersive horror experiences, and large-scale arena concert series
- Global Footprint: Touring productions in over thirty countries
- Digital Capabilities: Proprietary audience analytics platform, in-house ticketing technology, and direct-to-consumer membership programme
- Corporate Clients: Global luxury brands, technology companies, financial institutions, and public sector bodies
- Community Investment: Redwood Foundation supports emerging artists and theatre accessibility programmes
- Sustainability Commitment: Carbon-neutral touring programme by 2027 and sustainable production purchasing policy
- Key Partnerships: West End theatre owners, streaming platforms, music labels, and international promoters
- Market Reputation: Trusted independent entertainment group known for creative excellence and commercial discipline
- Official Website: www.redwoodentertainmentgroup.com
Mission, Vision, and Core Corporate Values
The mission of Redwood Entertainment Group Ltd is to create unforgettable entertainment experiences that move audiences, inspire creativity, and generate lasting cultural and commercial value. The company believes that great stories deserve great platforms, and it works relentlessly to connect talented artists with the resources, mentorship, and marketing power they need to realise their ambitions. This mission is supported by a vision to become the world’s most trusted independent entertainment partner, recognised for producing exceptional content, championing diverse narratives, and using technology to deepen audience relationships.
Redwood Entertainment Group Ltd defines its corporate values through five core principles that guide daily decision-making. First, artistic integrity remains paramount; the company refuses to compromise creative vision for short-term commercial gain. Second, audience obsession drives everything from show development to post-event surveys, ensuring that each experience is crafted with real people in mind. Third, collaboration across divisions and external partners is considered essential to innovation, because the most powerful ideas emerge from shared expertise and respectful challenge. Fourth, inclusivity is a deliberate business strategy, reflected in casting, hiring, supplier selection, and the stories chosen for development. Fifth, sustainability is treated as a responsibility, not a marketing slogan, with measurable commitments to reduce environmental impact across touring, production, and office operations.
These values are not simply decorative statements. Redwood Entertainment Group Ltd embeds them into its talent management systems, project review processes, and supplier codes of conduct. Every executive is evaluated on their contribution to the company’s creative culture and their ability to maintain ethical standards under commercial pressure. The leadership team also holds regular town halls where employees can challenge company practices and suggest improvements. This open culture helps Redwood Entertainment Group Ltd attract senior executives from major media companies, high-potential graduates from leading arts institutions, and technical specialists from the technology sector, all of whom are drawn to the company’s clear sense of purpose.
Business Strategy and Future Roadmap
The business strategy of Redwood Entertainment Group Ltd is organised around three strategic pillars: premium intellectual property creation, direct audience relationships, and global market diversification. Under the first pillar, the company invests heavily in developing original stage musicals, scripted television series, feature films, and live experience formats that can be adapted across multiple platforms. Rather than relying solely on third-party productions, Redwood Entertainment Group Ltd seeks to own a portfolio of titles with long-term licensing potential, thereby creating more predictable revenue streams and greater control over artistic quality.
The second pillar focuses on building a proprietary audience ecosystem. Through its digital platform, Redwood Entertainment Group Ltd captures first-party data from ticket buyers, subscribers, attendees, and content consumers. This data is used to personalise marketing campaigns, improve show recommendations, and understand the lifetime value of each customer segment. Artists and corporate partners can access anonymised insights that guide touring routes, merchandise design, sponsorship packaging, and pricing strategies. The company’s direct-to-consumer membership programme, known as Redwood Inner Circle, offers priority booking, exclusive behind-the-scenes content, and interactive digital events, strengthening affinity and reducing reliance on third-party ticketing intermediaries.
The third pillar is geographical and format expansion. Redwood Entertainment Group Ltd plans to increase its presence in Asia and the Middle East, where live entertainment consumption is growing rapidly. The company is also exploring new immersive formats, such as location-based virtual reality installations, outdoor site-specific theatre, and hybrid broadcasts that combine physical audiences with global digital participation. A significant part of the roadmap involves sustainable touring: Redwood Entertainment Group Ltd is redesigning its logistics to minimise carbon emissions, investing in local creative teams where possible, and implementing green production standards across its supply chain. This strategic mix of content ownership, direct-to-audience technology, and global expansion positions Redwood Entertainment Group Ltd for resilient growth in a fast-changing media environment.
Products, Technologies, and Services
Redwood Entertainment Group Ltd offers a diverse portfolio of products and services spanning the entire entertainment value chain. In the live theatre division, the company develops, finances, and manages stage productions ranging from intimate plays to large-scale musicals. Recent flagship projects include a critically acclaimed musical adaptation of a beloved literary classic, an immersive dining experience set in a fictional prohibition-era nightclub, and an outdoor summer festival concept that combines theatre, live music, street food, and participatory art installations. Each production is designed with international transferability in mind, allowing the company to license its titles to overseas producers and tour them through its own partnership network.
The music division of Redwood Entertainment Group Ltd operates across publishing, artist services, and branded live music experiences. Its publishing catalogue includes original songs from theatrical productions, commissioned works by emerging composers, and a growing library of soundtrack recordings. The artist services unit supports independent musicians with management, distribution, and sync licensing, while the events team creates bespoke concert experiences for luxury brands, corporate clients, and city festivals. The film and television division develops both original projects and adaptive productions based on the group’s successful stage titles. It has partnered with premium streaming services and international broadcasters to produce limited series, feature documentaries, and performance specials that expand the reach of theatrical content beyond the stage.
Technology is a critical enabler across every division. Redwood Entertainment Group Ltd has developed a proprietary cloud-based platform that integrates ticketing, CRM, marketing automation, and real-time audience analytics. This platform, called Redwood Pulse, provides performance dashboards for every show and event, enabling producers to make data-informed decisions about pricing, marketing spend, and content scheduling. The company also uses advanced audience segment modelling to identify high-value fans and design personalised loyalty campaigns. In addition to its own productions, Redwood Entertainment Group Ltd offers consulting services to theatre owners, independent producers, and cultural institutions seeking to modernise their digital operations. Services include digital strategy, customer data integration, dynamic pricing optimisation, and training for in-house teams.
Industries and Markets Served
Redwood Entertainment Group Ltd serves a wide array of industries and markets, reflecting the diversified nature of modern entertainment. The core market is, of course, theatre and live performance, where the company has strong relationships with West End and Broadway venues, regional theatres, and international producing partners. Within this market, Redwood Entertainment Group Ltd works with rights holders, playwrights, composers, and choreographers to bring new work to the stage, as well as managing successful revivals of established titles. The company’s productions attract tourists, local audiences, school groups, and corporate hospitality clients, creating a complex audience mix that requires sophisticated segmentation and targeted marketing.
Beyond traditional theatre, Redwood Entertainment Group Ltd serves the corporate events sector with high-end entertainment experiences for product launches, annual conferences, awards ceremonies, and private celebrations. Corporate clients range from luxury automotive manufacturers to global financial institutions, each seeking bespoke performances that reinforce their brand values and create memorable moments for stakeholders. The company also works with local and national governments on cultural tourism initiatives, urban regeneration projects, and public festivals, often serving as a production partner that can deliver a complete event from concept to execution.
The media and technology industries are increasingly important markets for Redwood Entertainment Group Ltd. Streaming platforms and television networks licence the company’s original films and series, while technology brands partner with the company to demonstrate immersive audio and visual capabilities. Advertising agencies commission branded entertainment content, and travel companies collaborate on destination-based experiences that fuse entertainment with tourism. By serving such a diverse range of industries, Redwood Entertainment Group Ltd reduces its reliance on any single revenue stream and creates opportunities for cross-promotion between different audience communities.
Leadership and Management Philosophy
Redwood Entertainment Group Ltd is led by a senior executive team with deep roots in the creative and commercial sides of entertainment. The group’s Chief Executive Officer, Marcus Redwood, has spent over twenty-five years in theatre production and media investment, and he is supported by a Chief Creative Officer, a Chief Financial Officer, and divisional presidents who bring expertise from live music promotion, film financing, digital product development, and international licensing. The leadership team operates with a philosophy of servant leadership, believing that management’s primary responsibility is to enable creative teams to do their best work. This means providing clear objectives, removing operational blockers, investing in professional development, and fostering psychological safety so that creative risk-taking is encouraged rather than punished.
The company’s management approach is deliberately collaborative. Major strategic decisions are made through a formal process that includes input from representatives across all divisions, and individual productions are governed by executive producer boards comprising commercial, creative, and marketing leaders. Redwood Entertainment Group Ltd also maintains an internal innovation fund that allows employees to pitch experimental projects, from new storytelling formats to audience engagement tools, with seed funding allocated twice a year. This leadership style has produced high levels of employee engagement and a strong internal pipeline of future leaders. By demonstrating that creative instincts and commercial responsibilities can coexist constructively, Redwood Entertainment Group Ltd has created a unique corporate culture that its employees frequently describe as both demanding and deeply supportive.
Corporate Events, Conferences, and Community Engagement
Redwood Entertainment Group Ltd is highly active in corporate events, industry conferences, and community engagement projects. The company regularly hosts showcase events for its new productions at partner venues, giving ticket agents, sponsors, and media representatives an early glimpse of upcoming content. These showcases are supported by panel discussions featuring writers, directors, and stars, providing context that helps stakeholders understand the artistic and commercial ambitions of each project. For corporate partners, Redwood Entertainment Group Ltd creates private performances, immersive brand experiences, and entertainment-driven hospitality programmes that align with each client’s business objectives. This side of the business has grown significantly, and the company now has a dedicated corporate events team that works year-round on bespoke experiences.
In addition to commercial events, Redwood Entertainment Group Ltd places great emphasis on community engagement and social responsibility. The Redwood Foundation, established in 2016, supports emerging theatre makers from underrepresented backgrounds through paid apprenticeships, mentoring schemes, and seed grants for early-stage productions. The company also runs a nationwide schools programme that uses theatre and music workshops to enhance literacy, confidence, and creative thinking among young people. Redwood Entertainment Group Ltd partners with numerous charities, providing free tickets to community groups and organising fundraising performances for causes that align with its values. These initiatives are not peripheral activities; they are central to the company’s mission of ensuring that careers in entertainment are accessible to every person of talent, regardless of economic background.
Industry conference involvement is another key element of the company’s public profile. Senior leaders from Redwood Entertainment Group Ltd speak at events such as the Edinburgh International Television Festival, International Live Music Conference, and various theatre and technology summits, sharing insights on audience analytics, sustainable touring, and the future of immersive entertainment. The company also hosts an annual Redwood Innovation Forum, bringing together technologists, producers, and academics to discuss emerging trends in storytelling, data ethics, and digital experience design. Through these activities, Redwood Entertainment Group Ltd has established itself not only as a producer but also as a thought leader contributing to the wider evolution of the entertainment industry.
Employees and Workplace Culture
Redwood Entertainment Group Ltd employs a diverse workforce ranging from seasoned theatrical producers and music industry executives to data scientists, digital marketers, and production technicians. The company’s workplace culture is best described as creative, fast-paced, and principled. Employees are expected to show initiative, communicate openly, and respect the fact that entertainment is a team discipline. The company maintains an open-plan headquarters designed to encourage casual collaboration between divisions, while production teams enjoy dedicated project rooms and access to rehearsal studios within the same building. This physical environment reinforces the connected nature of Redwood Entertainment Group Ltd’s work, helping people from different disciplines to share knowledge and solve problems together.
Human resources practices at Redwood Entertainment Group Ltd are built around talent development and employee wellbeing. The company operates a performance review process that focuses on strengths rather than deficits, and each employee receives an annual personal development allowance that can be used for courses, coaching, or industry memberships. Flexible working policies, including hybrid schedules for corporate roles, have increased satisfaction among staff, while production employees benefit from clear tour schedules and comprehensive health support. Redwood Entertainment Group Ltd is also committed to pay equity and conducts annual audits to ensure that men and women receive equal pay for equal work. This focus on culture has helped the company appear frequently on lists of the United Kingdom’s best small and medium-sized employers, and its internal engagement scores consistently exceed entertainment sector benchmarks.
Job Details & Requirements for this Posting
Redwood Entertainment Group Ltd is recruiting a Director of Live Entertainment and Audience Strategy to lead the planning, production, and audience development for its portfolio of live events. This is a senior leadership role within the Redwood Live division, reporting directly to the Chief Executive Officer and working closely with creative directors, marketing leads, technology teams, and external festival partners. The successful candidate will be responsible for delivering an exciting portfolio of arena concerts, immersive productions, corporate experiences, and international event tours, while also shaping the company’s long-term audience strategy in an increasingly digital world.
Key Responsibilities
- Develop and manage the annual live entertainment budget across multiple productions, ensuring that each project meets agreed revenue and margin targets.
- Lead end-to-end production planning for new and existing events, including venue selection, stage design, technical delivery, licensing, and risk management.
- Partner with the digital team to define audience acquisition strategies that drive ticket sales, membership growth, and customer loyalty.
- Build strong relationships with artists, agents, venue owners, sponsors, and local authorities to secure the best commercial terms for Redwood Entertainment Group Ltd.
- Oversee the curation of event programming to ensure originality, cultural relevance, and commercial appeal across diverse audience segments.
- Embed sustainability practices into event planning and touring logistics to support the company’s carbon-neutral commitment.
- Mentor and develop a team of producers, project managers, and audience development specialists.
- Monitor industry trends in live entertainment, immersive technology, and consumer behaviour to inform future investment decisions.
Qualifications and Experience
- At least ten years of senior experience in live events, theatre production, music touring, or large-scale festival management.
- Proven ability to develop and execute event business plans with P&L responsibility exceeding £10 million annually.
- Exceptional leadership skills, with experience building and motivating high-performing creative teams.
- Strong commercial acumen, including contract negotiation, sponsorship packaging, pricing strategy, and risk mitigation.
- Deep understanding of audience analytics, CRM systems, and digital marketing techniques applied to live entertainment.
- Excellent communication skills, with the confidence to represent Redwood Entertainment Group Ltd at board level, press conferences, and partner meetings.
- A track record of delivering innovative, high-quality entertainment projects on time and within budget.
- Established relationships across the global live entertainment industry is highly desirable.
Candidates should be passionate about the power of live events to bring people together and open to embracing new technologies that enhance audience engagement without compromising the magic of shared experience. Redwood Entertainment Group Ltd offers a highly collaborative environment, a competitive salary, and the opportunity to influence the strategic direction of one of the United Kingdom’s most respected independent entertainment companies. This is more than a job; it is an invitation to shape the future of live entertainment for a global audience.
Customer Reviews and Industry Reputation
Redwood Entertainment Group Ltd enjoys a strong reputation across the entertainment industry, supported by consistently positive feedback from audiences, corporate clients, and employees. The company monitors reviews across multiple platforms, using that feedback to improve everything from customer service response times to venue accessibility. Because entertainment is subjective, not every production receives universal acclaim, but the overall pattern of reviews highlights several consistent strengths: high-quality creative work, professional audience care, and transparent business relationships. This section explores representative themes from well-known review and rating platforms.
Glassdoor Reviews
Glassdoor reviewers generally describe Redwood Entertainment Group Ltd as a stimulating place to work, with an engaged senior leadership team and a genuine commitment to creative development. Employees frequently mention the diversity of projects, the intellectual energy of colleagues, and the company’s willingness to invest in professional training. The most common praises are the flexible working environment and the visible impact of individual contributions on successful productions. Some negative reviews point to the pressure of tight deadlines and the unpredictable hours associated with live events, which is common in the entertainment industry. Leadership responses on Glassdoor acknowledge these concerns and highlight the company’s efforts to improve project scheduling and secure additional support staff during peak production periods. Overall, the average Glassdoor rating for Redwood Entertainment Group Ltd is consistently well above the entertainment sector average, reflecting a healthy internal culture.
Indeed Reviews
Indeed reviews echo many of the same themes, with employees praising the collaborative atmosphere and the opportunity to work alongside internationally recognised artists. Former staff members often mention that Redwood Entertainment Group Ltd gives early-career professionals significant responsibilities, enabling them to grow quickly and build impressive portfolios. The company’s internal communications are described as transparent, with regular updates on strategy and financial performance shared across the group. Indeed reviewers note that compensation is competitive within the cultural sector, although some contend that more ambitious bonus structures could attract even stronger commercial talent. The vast majority of reviews recommend Redwood Entertainment Group Ltd to friends and colleagues, with particular regard for the company’s supportive project teams and senior mentors.
Gartner Peer Insights
Gartner Peer Insights is primarily focused on enterprise technology solutions, but Redwood Entertainment Group Ltd has been referenced in relation to its Redwood Pulse audience platform. Technology buyers who have worked with the company through digital integration projects appreciate the team’s deep understanding of customer experience metrics and its ability to act on data insights. While peer reviews are less common in the consumer entertainment sector, the existing commentary highlights Redwood Entertainment Group Ltd’s professionalism in managing complex technology vendors, integrating third-party systems with its proprietary stack, and maintaining high standards of data privacy. The company’s approach to audience analytics is cited as a leading example of how entertainment organisations can become more agile and responsive through technology.
Trustpilot Reviews
On Trustpilot, Redwood Entertainment Group Ltd has built a strong record for customer service, especially in relation to ticket purchases and event experiences. Audience members frequently praise the ease of the booking platform, the clarity of event communications, and the helpfulness of staff at venues and event sites. Negative reviews are rare and typically relate to specific incidents such as unexpected performance cancellations or seating issues, which the company addresses directly through customer support teams. The company’s responses to neutral and negative feedback are generally described as empathetic and solution-oriented, reinforcing a customer-first culture. Trustpilot reviews also contain many comments about the emotional impact of Redwood’s productions, with audience members describing evenings as memorable, moving, and highly entertaining.
G2 Reviews
G2 reviews relevant to Redwood Entertainment Group Ltd are concentrated on the company’s corporate events and marketing technology offerings. Clients who have engaged the group for branded entertainment report high levels of creativity, reliability, and attention to detail. Marketing leads in particular value the company’s ability to combine story-driven content with data-driven audience measurement, ensuring that event sponsorships and entertainment activations deliver return on investment. Some G2 reviewers note that premium experiences require significant budgets, but the overwhelming majority state that the execution quality justified the expense. The company’s event team is described as easy to work with, responsive, and unusually skilled at translating a brand’s market positioning into an engaging live narrative.
Google Reviews
Google Reviews are one of the most visible sources of audience feedback for Redwood Entertainment Group Ltd’s venues and events. Many reviews are posted by visitors who attended theatrical performances, immersive experiences, or festival events, and the frequently used words include spectacular, well-organised, captivating, and unforgettable. Reviewers often mention the friendly front-of-house team, the smooth entry process, and the high production values. Families and tourists appreciate the accessible booking system and the detailed pre-event information that provides clear guidance on travel and accessibility. Although individual productions will always divide opinion, the aggregate Google rating remains strong, and the volume of repeat review activity indicates a loyal fan base that actively recommends Redwood Entertainment Group Ltd to others.
LinkedIn Reputation
Redwood Entertainment Group Ltd maintains a strong professional presence on LinkedIn, where its company page is followed by directors, producers, artists, and industry suppliers. The company uses LinkedIn to publish thought leadership articles on topics such as sustainable touring, audience data ethics, and the future of theatrical distribution. Employees often post about their experiences behind the scenes, providing a sincere look at the company culture. Recruiters and talent agencies speak highly of the organisation’s structured hiring processes and its commitment to diversity at every level. Industry peers frequently comment on the company’s successful productions and innovative business partnerships, indicating that Redwood Entertainment Group Ltd is respected not only by the public but also by competitors and collaborators within the entertainment ecosystem.
Why Organizations Choose Redwood Entertainment Group Ltd
Organisations select Redwood Entertainment Group Ltd as a partner because it combines the creative ambition